Piazza Website

Our Solution 

With a clear understanding of the objectives, we proposed and implemented the following actions as part of the solution.

• We implemented a strategic Information Architecture (IA) to ensure the best, and most intuitive, user journey. 
• We ensured the site has a clear navigation and dedicated calls to action across the site as part of our Conversion Rate Optimisation (CRO) focus.
• We implemented the restaurants branding including colour palette, font, logo and more. 
• We added added clear links across the site allowing users to order takeaway food and make a reservation.
• We integrated a Google maps widget to provide accurate directions to Piazza, situated on the pier in Oban.
• We created and populated the site with memorable copy and imagery to reflect the brand, showcase the restaurant offerings and their iconic Oban Bay location.
• We added on page menus, for best user-experience, allowing the Piazza team to easily edit and update when required.
• Using the Squarespace CMS, component-led build, we were able to use a variety of components, using high quality images, and interesting layouts.
• We carried out testing throughout to ensure the site was responsive across all devices and browsers, making necessary rendering improvements across desktop and mobile.
• The site was launched and tested to ensure all improvements and actions were successful.