The Scot Web Design Case Study

The Scot approached Click2Convert to design and develop a new website for their hotel in Oban. The objective was to provide a more intuitive and conversion focussed user journey for those who visit the website, whilst showcasing the key hotel offerings.

Our Solution

With a clear understanding of the objectives, the C2C web design team proposed and implemented the following actions as part of the solution.

We improved the Information Architecture (IA) to ensure the best, and most intuitive, user journey.
With clear navigation and dedicated calls to action across the site as part of our Conversion Rate Optimisation (CRO) focus.
We implemented the hotel's new branding including colour palette, font, logo and more.
We added a newsletter sign-up component which is integrated with the chosen third party.
We carried out testing throughout to ensure the site was responsive across all devices and browsers, making necessary rendering improvements across desktop and mobile.
We created and populated the site with updated copy and imagery to reflect the brand, showcase the hotel offerings and location, and meet the identified website requirements.
The site was launched and tested to ensure all improvements and actions were successful.

The Results

Click2Convert delivered a new, contemporary-style website for The Scot hotel in Oban. We produced a site that delivered a more intuitive and conversion-focused user experience for those who visit the website.

Overall, the final product is a website that reflects the hotel's location and welcoming atmosphere and showcases its modern hotel offerings.

Check out The Scot website for yourself.