We know hotels from the back-end to the front door.
Hospitality & Hotel Marketing Agency in Glasgow
We have over a decade of experience in helping hospitality and hotel clients exceed their goals and maximise their potential.
Some of the hospitality brands we've worked with:
We are uniquely focused on the travel and hospitality industry, understanding the hotel business holistically, from the back end operations to the front end digital marketing.
Channel Management
We understand the challenges revenue managers face to balance bookings across all available channels including OTAs, GDS and direct. It's the holy grail to drive more direct bookings away from OTAs, and we can help make this happen.
Third Party Integrations
Hoteliers rely on working with partners to supply services such as restaurant reservations and gift voucher redemption. We have vast experience working with many hoteliers' favoured third party APIs.
Information Security
We take data security very seriously. From secure hosting environments to development, we advise on best practice for all aspects of your digital presence.
Guest Loyalty
Acquiring a new customer can cost up to five times as much as retaining an existing customer. We will work with you to advise on the best loyalty programmes to fit your business needs.
Website & Booking Engine
Giving guests a first class experience across your website and booking engine will deliver a lasting first impression of your brand. With a focus on Conversion rate optimisation and years of hands on experience with hoteliers, we can help strategically increase bookings.
Digital Marketing
We recognise how important it is to drive more direct bookings and understand the challenge that hoteliers face with OTA competition. We will implement an integrated digital strategy across all channels to raise brand awareness and reduce commission fees.
Proud supporters of HIT Scotland.
Case Studies
Find out more about the results we have achieved and hear what our hotel and hospitality clients have to say.
“With their in-depth knowledge of each channel and their results driven CRO focus, we’re delighted about the YoY uplift we’ve seen this summer, given the challenging climate we’re operating in.”
Chris Wayne-Wills CEO
“Cheryl provides excellent project management and marketing strategy services for both our Malmaison and Hotel du Vin brands. ”
Chris Fielding Martin Group Marketing Manager
“The Click team are results-driven and have always managed to achieve fantastic results for us across all channels. They have helped navigate us through website build projects and new channel activations with great ease. We continue to see year-on-year growth across all channels, and this is undoubtedly down to Click’s expertise.”
Allan Reich Resort DirectorOur partners
help us to help you
Our partners offer reliable solutions and enhance our services using the latest techniques and tools.
Avenue 9 Solutions
Luxury Textiles
Inspire Loyalty
For-Sight
The Marketing Cafe
Arden Marketing
Cut through the noise and
make your mark.
Hospitality FAQs
What do hotel marketers do?
Hotel marketers create compelling campaigns, engage with potential guests through various channels, and optimise online presence to attract and retain hotel customers. At Click, we know hotels from the front end to the back door and have 14 years of experience in the hospitality sector, making us experts in all things hotel. From Paid Media, Metasearch, Social Media, SEO and more, we know our stuff.
What are the 4 P's of marketing in hotel industry?
In the hotel industry, marketers focus on the four P's of marketing—product, price, place, and promotion—to strategically manage offerings, pricing, distribution, and advertising to attract and satisfy guests. Our driven team concentrate on each aspect of this, consistently delivering great results for our esteemed clients.
How do you sell a luxury hotel?
To sell a luxury hotel, it's crucial to showcase and market exquisite amenities, impeccable service, and exclusive experiences, creating a narrative that evokes sophistication and indulgence. USPs can also go a long way in attracting customers. That’s why we make sure to showcase every aspect of your business that makes it stand out.
What is the target market for 5-star hotels?
The target market for 5-star hotels comprises of affluent travellers seeking opulent accommodations, superior service, and exclusive amenities, often characterised by a desire for luxury and a premium hospitality experience, as well as international tourists, business guests and those celebrating a special occasion. We are constantly on the lookout for new markets for your hotel so, if we spot interest from other countries, we concentrate efforts on targeting that new demographic, helping you expand your business.
What differentiates C2C from other hotel marketing agencies?
We distinguish ourselves in the hotel-focused digital marketing landscape through a personalised and responsive client experience. Unlike traditional ticketing systems, we prioritise immediate and direct communication, ensuring swift responses. What sets us apart is the active involvement of our expert team in managing your account and the day-to-day. We’re committed to excellence in every aspect of our service, underscoring our genuine care for client success.
